Case. Hawaiian Punch Essay Example | Topics and Well Written Essays - 750 words

Case. Hawaiian Punch - Essay ExampleIn the end, Hoedebeck pinpoints the three puzzle areas which Hawaiian Punch needs to assess. First, how can its distribution networks be organized and utilized in order to bring about the maximum sales for the family? How should innovation be managed in order for them to fit and embody the previous image of Hawaiian Punch? Lastly, what is the best advertising tactics that it can plight in order to raise awareness of the newly introduced variants as well as boost brand sales?The analysis of the internal and external milieu of Hawaiian Punch can be best conducted through the use of the strategic management tool SWOT analysis. SWOT analysis stands for strengths, weaknesses, opportunities, and threats. It should be note that strengths and weaknesses represents the internal factors in the business organization under consideration while the opportunities and threats is a survey of the external environment.Strengths. The main strength of the Hawaiian Punch is its unfluctuating brand equity. Because of the quality of its products, 94% of all Americans are aware of the brand and its classic Fruit Juicy Red. It has also been able to create a particular(prenominal) image in the minds of the consumer as fun childhood consumption experiences, unique and refreshing taste, vitamin C content, and Punchy Mascot. Aside from this, Hawaiian Punch has also been able to picture a wide network of distributors both from the retail and trade sectors. The product has also been recognized by these distributors as fast moving.Weaknesses. Even though Hawaiian Punch generally has very high brand awareness in the market, this is almost exclusive in the Fruit Juicy Red flavor. Newer and more progressive ones are not really popular in the market. This discrepancy can be attributed to the weak advertising efforts of the company as well as the differences in the products being