Global Communication :: International Relations Global Essays Papers

worldwide communicationIn chapter 14 on his book Global Communication in the twenty-first century, Stevenson focuses on the topic of persuasive communication. He presents a brief analysis of propaganda, or using his term, public diplomacy, making name and address to the United States Information Agency (USIA). He also speaks about denote highlighting that international advertising is increasing. Stevenson refers that the new global communications systems argon efficient tools for governments and economics sectors to reach and influence public opinion, I presuppose that it is understood that always communications systems bugger off been efficient to influence people. It is oft what scholars have writing about persuasive communication and it is much what we have read about this. Stevenson just presents a compact information with divergent examples which permit illustrated the topic. In the formation of stereotypes, influence in the self-identity and the role of the media in this process, an example comes to my mind. The refuse of the stigma of being Indians, commonly seen in umteen countries of Latin America. At this respect, Carrasco in a study about Indians migration in Ecuador points out that they change their clothes in the bus terminal washbowl in Riobamba, in order to arrive in Guayaquil without seeming Indians.... They overtake talking like costeos, and slightly refuse to speak Quechua even in the local community (Carrasco, 105). Obviously, in this case, this comportment not only responds to an adjoin of the media over this people, in fact, many of them do not have a direct relation with media. Other factors like history, socio-economic relations, believes and culture are in all probability much more important than the portrayal of the Indians in the media, nonetheless, it is important to reference work how media contribute. We could allege Mexican good selling TV novelas or cleanse operas, with large acceptancing among audienc e in Ecuador and other Latin American countries, Indians roles here(predicate) are poor and with a lack of values. Probably a demote example is a disgusting but popular series called La India Maria, where the protagonist is a dumb, dirty and poor Indian woman. The latter(prenominal) produced by Televisa in Mexico. In relation with this program and attending critics from some sectors of the audience, Televisa president, Emilio Azcarraga, said to educate is a task of the government and not of Televisa. personally I think that for good or bad, nobody has influenced the formation (or disformation) of now Mexican minds as Televisa and Azcarraga family.